Creative Connections: Behind the Glass with Producer and Voiceover Pro Jeff Howell

Welcome to the first edition of Creative Connections—a series where I spotlight the folks who make this business run smoother, sound better, and feel a little more human.

For the inaugural feature, I’m starting with someone I genuinely respect: Jeff Howell. Jeff’s a producer, voice director, and coach at Howell Productions, Inc.—the kind of behind-the-glass expert who can raise the ceiling on a session fast.

Why “Behind the Glass” Matters

A great producer/voice director doesn’t just “hit record.” Jeff knows how to translate messy, vague notes into clear direction, keep the room calm, and get performances that cut clean—without burning time (or people) out.

His path through the industry—Abrams-Rubaloff & Lawrence, Bert Berdis & Company, and VP of Production at World Wide Wadio—adds up to a perspective that’s practical, not theoretical.

Credits (Because Yes, They’re a Big Deal)

Jeff’s produced and directed for brands like Chevrolet, Bud Light, VISA, American Express, Starbucks, McDonald’s, and Nestlé, plus network promo work across CBS, FOX, TBS, Comedy Central, Food Network, A&E, and National Geographic.

And he’s not a one-format guy. Commercials, animation, dubbing, narration, audiobooks—the full menu. Highlights include the Emmy Award-winning animated program “Wally’s Opening Day,” voiceover direction for the Emmy-winning 2018 Nike Colin Kaepernick campaign, and work connected to projects like Netflix’s “Maya and The Three” and “Magic: The Gathering.”

The Part I Want You to Steal

Here’s what I’ve learned running AJ McKay Creative: the best sessions happen when talent understands production realities—and production knows how to get the best out of talent.

Jeff’s coaching and demo work reflects that. It’s not just “read it better.” It’s: make choices that book, deliver takes that cut clean, and understand what the person on the other side of the glass is actually trying to solve.

The Creative Connection

That’s the whole point of this series—showing how the pieces connect, and spotlighting people who’ve mastered that connection without making it weird.

Stay tuned for the next Creative Connections feature. And if you need award-winning audio production services or you’re ready to level up your demo, you know where to find us.