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I’ve been in the audio business for a long time. I’ve seen the evolution of tape to digital, I’ve mixed thousands of spots, and I’ve spent more hours in a recording booth than I have in my own living room. But if there is one thing that never changes, one constant in the universe of advertising and production, it’s the moment a client leans into the talkback mic and says something that defies the laws of physics, logic, and possibly the English language. "AJ, that was great.

Welcome to the first edition of Creative Connections —a series where I spotlight the folks who make this business run smoother, sound better, and feel a little more human. For the inaugural feature, I’m starting with someone I genuinely respect: Jeff Howell . Jeff’s a producer, voice director, and coach at Howell Productions, Inc.—the kind of behind-the-glass expert who can raise the ceiling on a session fast. Why “Behind the Glass” Matters A great producer/voice director doe

I spend a ridiculous amount of time sitting in front of a mixing board. Hours blend together as I tweak processing, adjust levels, and chase that perfect sonic balance. And somewhere between my 10,000th EQ curve and my millionth compressor adjustment, something clicked. Audio mixing isn't just about making things sound good. It's accidentally taught me how to be a better human. I know that sounds cheesy. Stick with me. The Art of Finding Balance (Without Losing Your Mind) H

Your favorite genre doesn’t define you… but it definitely snitches a little. Here’s the quick-and-dirty read on what your usual pick says about your vibe (based on common personality research trends, and yes, mostly for fun). Rom-Com Warm, people-first, feel-good seeker. You’re here for comfort and chemistry. Horror Adrenaline enjoyer. You like intensity, tension, and testing your own nerves (or your friends’). Sci-Fi / Fantasy High-openness brain. Big ideas, weird wor

So, you've got a project deadline breathing down your neck, a budget that's already stretched thin, and now you need to cast a voice actor. How hard could it be, right? Turns out? Pretty hard. And I've seen the same mistakes over and over again. After years of working with clients on voice casting projects , I've noticed some patterns, and not the good kind. These mistakes don't just waste your time and money. They can torpedo an entire campaign before it even launches. So le

2026 Reality Check: Audiences Know Their Stuff Let's skip the fluff: it’s 2026, and audiences’ ears are more sophisticated than ever. Those old radio spots with tinny sound, messy levels, or robotic voices? Kiss customer loyalty goodbye. It doesn’t matter if your visuals are fire, if your audio isn’t sharp, you’re losing people. Big agencies, indie production shops, everyone: audio production is now the front line of your brand experience. Cutting Audio Corners? Your Brand

Let me be real with you: casting teams fly through hundreds of auditions per role, and a lot of files get skipped in the first few seconds. If you want to be the talent they actually keep listening to, it’s usually three things: 1) Follow the instructions (exactly) This is the fastest “yes/no” filter. If they want 2 takes , don’t send 1 or 4. If they want MP3 44.1kHz , don’t upload WAV “because it’s better.” If they want a specific file name or slate , do it verbatim.

So you need a commercial voice over. Maybe it's for a TV spot, a radio ad, a product video, or that snazzy digital campaign you've been cooking up. You've got a script, a vision, and a deadline breathing down your neck. Now you just need... the voice. Sounds simple, right? Spoiler: it can be, but only if you know what you're actually looking for. Let's break it down, no jargon, no fluff, just real talk about finding the voice that'll make your brand sing (sometimes literally)

Let's be honest: remote recording has become the backbone of our industry. Whether you're a seasoned voice actor working from your home studio or a production pro managing talent across different time zones, we've all had those sessions where everything that could go wrong, did. I've been on both sides of the glass for years, and I've seen (and made) every mistake in the book. The good news? Most of these problems are totally fixable with some simple adjustments. Let me walk